How to Make a Job Ad That Attracts Candidates (with Examples).
As I mentioned before Textio is an insanely useful tool for writing job descriptions. Using text analysis algorithms trained on 15 million job ads, it detects negative, weak, biased or overly-corporate language and offers strong suggestions to improve the quality of your writing. Here’s an example job description from Ambassador.
Make your ad easy to look at. Fun or unusual job titles don’t do much to draw job seeker attention, but that doesn’t mean there aren’t ways to attract those eyeballs. For example, branded job postings tend to get more attention, and postings that include a recruitment video do even better still.
Market locally when writing classified ads. Employees want to work as close to their jobs as possible (think gas prices). So it only makes sense to show them in the ad that the job location is in the same vicinity as they live in. If you have a 1-800 phone number and think that you’re doing your prospective employees a favor by saving them.
You want to intrigue potential candidates with your job ads, but avoid sounding mysterious. The job title and duties should make clear what you expect from your future hire. Be upfront about non-negotiable requirements, like necessary certifications, driving license and working hours.
When crafting a job posting for an online job board, try to write it in a way that results in a higher ranking on popular job boards; this is called search engine optimization (SEO). You want your posting to appear near the top of the job board’s search results, and SEO allows you to improve your posting’s visibility.
Job ads are written by people who want you to apply for the job. They want the job and the company to appeal to you. Sometimes, companies jazz up a job ad to make a boring or undesirable company or job sound great. Know Who The Job Ad Targets But, when companies write job ads, they usually don’t want a huge response. It takes hours to sift.
Project manager sample job ad This sample job advertisement for a project manager has an accompanying project manager sample resume and project manager sample cover letter specifically written for the position to help you put together a winning job application.