Service Quality: A Case Study of a Bank: Quality.
Service Gaps of a Banking System: A Case Study on Basic Bank. Financial liberalization has led to intense competitive pressures and private banks dealing in retail banking are consequently directing their strategies towards increasing service quality level which fosters customer satisfaction and loyalty through improved service quality. This article examines the influence of perceived service.
This paper attempts to identify the service quality of BRAC Bank of Bangladesh. It identifies the service quality factors important to the Bank. A survey has been conducted on the clients of BRAC Bank with a structured questionnaire. The.
The Indian Banking and Financial Services Industry or the BFSI Sector has come a long way from the time of independence to the Nationalization phase in the 1970s and the liberalization of the economy in the 1990s to the present when it plays a prominent role in the economy of the country. This case analyses the evolution of the Indian BFSI sector along with a Strategic Analysis of the same.
Keywords: Service quality; Customer satisfaction; Bank The Problem and Its Scope Background of the study Nowadays, the incredible growth of the globalization and especially liberalization of banking services, are changing the way banks conduct business with customers who are increasingly expecting higher quality of services, becoming time saver and wanting more conveniences. However, due to.
This study endeavors to discover the effect of service quality on customer retention in the banking industry in Ghana with specific reference to Asokore rural bank Limited. The five dimensions of SERVPERF model i.e. reliability, assurance, tangibility, empathy and responsiveness are considered as the base for this study. In order to achieve the objectives, both primary and secondary sources of.
Impact of Internal Marketing on Service Quality and Customers Satisfaction A Case Study of Equity Bank, Kengeleni Branch. According to Piercy and Morgan (1991) external customer satisfaction cannot be achieved without the fundamental contribution of the customer-contact employees who provide the service. The front-line employees of the bank interact with the majority of customers and.
Understanding Customer Satisfaction of Internet Banking: A Case Study In. The five factors which can influence customer satisfaction toward Internet banking include service quality, web design and content, security and privacy, convenience and speed. With the use of a questionnaire survey, 200 working adults participated in this study have provided valuable feedback and responses pertaining.